Objectives and topics of interest
The main objective of the seminar is to bring together marketers, economists, agricultural economists and other social scientists working in the area of international agro-food marketing in order to discuss and assess new developments in global trading systems, international trade matters and foreign direct investments (FDI). The major focus will be the impact of these advancements on the food sector. Both theoretical and empirical research is welcome.
The main issues to be covered in the conference are recent developments in the following areas:
- Competitiveness in International Markets.
- Changes in Domestic Support Policies Affecting International Marketing.
- New Product Development in International Markets.
- Internationalization of Retailing and Distribution.
- Pricing and Sales Promotion Issues of Food Products.
- Commercialization of Highly Innovative Food Products and Export Marketing Strategies.